Think about what you would type in to a Google search, and add those keywords to your content!ĬLICK THROUGH RATE (CTR) - The rate at which a person will click your link in a search.
KEYWORDS - Words and phrases that make your pages easier to find. Search engines find popular pages easier, and link backs give your page more authority and another way to be found on the web. When a website links to your page it shows that other people like what you have to say, which makes your information more valuable. LINK BACKS - Links from one website/page to another. TAKE AWAY: Think like someone who is searching for your page or a similar topic when you are considering SEO strategy. Location, location, location - Search engines also use features such as where your business is located, or interprets user interest in the subject matter.
How user-friendly is your webpage? Beyond specific design features, the main way to tell is if your webpage loads properly and quickly on all web browsers and different devices. How useful is your content? This is often measured through link backs, or how often other users have gone to your page for the same information. Keywords on your page that match the search are the most simple way a search engine will match your page. How relevant is your page? Algorithms will then analyze your website’s content to see if it matches the search. What is the searcher looking for? Search engines interpret what information searchers want to find, this includes adjusting for issues such as spelling errors and using the right synonym, or interpreting the category and relevancy of the topic. Ideally you want to be at the top of the search. GOOGLE RANKINGS - Where your website is ranked on a google search page.
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